Duchess Kate Middleton Promotes Sustainable Fashion at Royal Ascot

Michelle Green
By: Senior Editor & Skincare Expert  |  Michelle Green

Kate Middleton, the Duchess of Cambridge, is known for inspiring sustainable fashion choices within our society. She frequently reuses items in her wardrobe and purchases staple items that are very versatile, such as nude shoes, which can be matched with nearly any outfit.

Additionally, she also recently backed the sustainable fashion initiative known as the Commonwealth Fashion Exchange. Unfortunately, today, many people are focused on fast-fashion. This is the process in which new trends are generated on a constant basis, and clothing is designed quickly and cheaply in order to reflect the ever-changing and evolving fashion landscape.

This can contribute to pollution and undesirable working conditions for laborers who produce clothing. Luckily, sustainable fashion is an attainable option for nearly everyone, and more and more people are becoming aware of the issues. This was clearly reflected in the trends seen at this year’s Royal Ascot, and awareness of the importance of sustainable fashion will likely continue to spread with the help of notable proponents like the Duchess of Cambridge

Other Trendsetters Who Promoted Sustainability at the 2019 Royal Ascot

Serena Churchill, the great-granddaughter of the late Prime Minister Winston Churchill, was also a proponent of sustainable fashion at this year’s Royal Ascot. Recently, she graduated with a degree in chemistry and hopes to become an environmental consultant. This has sparked her interest in sustainable fashion, and she chose to make a bold fashion statement that would certainly draw attention to the issues she is passionate about.

Serena Churchill ascot hat
Serena Churchill (center) wears a hat created by Jasmine Pradissitto and Carrie Jenkinson made out of recycled plastics

For the event, she wore a hat that was created as a collaboration between artists Jasmine Pradissitto and Carrie Jenkinson, which featured iridescent butterflies made from recycled plastics. Both Serena and the artists wanted to raise awareness about sustainable fashion and how life can be breathed into old items in order to create new and fascinating pieces with a story to tell.

Additionally, they wanted to bring attention to the diminishing butterfly population. Many people have started to notice that they come across fewer butterflies in their day-to-day lives but are unaware of the seriousness of the issue. For example, it is estimated that the western monarch butterfly population is down 97% since the 1980s.

Serena believes that her great-grandfather would have supported this cause because he was really passionate about nature. He cared for many animals, including his dogs, swans, and even pigs. Additionally, he was known for his beautiful oil paintings of landscapes and flowers as well as his spectacular formal gardens, which reflected his love for the nature that surrounded him. Serena stated that if he were alive today, he would have been behind the cause to save the planet and preserve the countrysides.

The Benefits of Sustainable Fashion

Reducing the amount of waste that you produce can make a huge difference in the long run. If you are able to repurpose your old clothing and find new ways to incorporate it into your outfit choices, you will be keeping your clothes out of the landfill. You will also be saving yourself a significant amount of money in the long run. Although trends will frequently change, if you are able to purchase timeless, durable, and high-quality pieces, they will stand the test of time.

Lastly, it can be helpful to learn how to mend your own clothing. This is often a very simple skill to learn. You will likely only need to know the basics in order to preserve your clothing, such as repairing rips and holes and fixing buttons and zippers if they break or come loose. This is a very valuable skill set to have and can help to extend the life of your clothing while helping the environment at the same time.

Overall, sustainable fashion is an important concept to consider. With notable figureheads like the Duchess of Cambridge supporting the cause, more and more people will likely begin to make better choices when it comes to their clothing. Seeing such trends at events like this year’s Royal Ascot is encouraging. It shows that the people who are at the forefront of fashion culture are taking note of the importance of making sustainable choices.

Learn more about sustainable fashion and the royal family by browsing our articles.

Michelle Green
Senior Editor & Skincare Expert
Michelle Green is a well-established aesthetician with over 20 years experience in skincare. She has researched over 5,000 products over the past decade, striving to help her readers fine-tune their skincare routine so they can get the results they want.

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